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If we take the previous example relating to smart working, it would be a title like this: " What is smart working, why is everyone talking about it ". This title, apart from the fact that it is terribly competitive, responds to a very broad request for information from a generic and varied target which will probably not be ours, because anyone looking for or interested in a smart.
Working platform already knows the meaning and current importance. If we were to ever position ourselves for such a large title, we would only generate what in the jargon is called dirty traffic. What Job Function Email List dynamic would we see? Many readings, but few conversions to other content on the site. Editorial plan out of focus for buyer persona = lead not on target In the second case.

The editorial plan is not designed for the specific buyer persona, leads can be generated but they are unlikely to be on target . What does it mean to develop an editorial plan that is in line with your buyer persona? It means targeting exactly the needs, problems and objectives of the people we want to speak to, those who need our solutions or products. |
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